Holiday Rescue

UI design, UX design, interaction design.

Holiday Rescue is a travel insurance start-up based in New Zealand. In late 2017, experts from New Zealand’s insurance giant Southern Cross broke away to offer a simpler product with an easier and more modern sales process.

See design in Sketch Cloud
Holiday Rescue project case study – UX map.

As the UX & UI lead for the newly merged brand & digital company Dow Goodfolk, I was in charge of guiding the usability and design success of the Holiday Rescue website. I created the strategy outline and an experience map to articulate and guide the goals of the website and thus its success.

Holiday Rescue project case study – Wireframes.Holiday Rescue project case study – Wireframes.Holiday Rescue project case study – Wireframes.

After creating and iterating the wireframes, I worked closely with Dow Goodfolk’s brand team to unify the website’s look & feel with the brand identity that our company had created. Once the visual concept had been established, I became the design director for another designer who help extend the visuals throughout the rest of the website that I had planned.

Holiday Rescue project case study – Mobile designs.Holiday Rescue project case study – Mobile designs.Holiday Rescue project case study – Mobile designs.Holiday Rescue project case study – Mobile designs.Holiday Rescue project case study – Mobile designs.Holiday Rescue project case study – Mobile designs.

I was also responsible for some key micro-interactions to add some personality to the site, and personally overlooked the development process to ensure the final product was as close as possible to the approved design.

Holiday Rescue project case study – Desktop designs.Holiday Rescue project case study – Desktop designs.Holiday Rescue project case study – Desktop designs.Holiday Rescue project case study – Desktop designs.Holiday Rescue project case study – Desktop designs.Holiday Rescue project case study – Desktop designs.

Let’s connect!

contact@scottalonzo.com

Message on LinkedIn See Instagram artwork