I was the UX & UI lead at Dow Goodfolk, and for this project I created and conducted a series of UX tasks including persona development, user journeys, user testing, and a detailed information architecture. I was the sole creator of the wireframes and visual design of this website, during which I carefully covered a couple of critical areas: the purchase process and the box selection page.

While collaborating with the brand team at Dow Goodfolk, one of my contributions for the logo concept ended up being chosen by the client and is now used across the brand.